FAQs

SMS can be a powerful channel, but only when it’s used intentionally. Done poorly, it can become expensive fast and erode the value of the audience you worked hard to acquire.

Banter helps organizations determine whether SMS is the right fit for their goals, and if it is, how to do it properly. From selecting the right technology to defining messaging strategy and planning for response capacity, we design SMS programs that are built to perform and deliver measurable ROI.

There are many advantages to choosing to work with a seasoned professional to set up your SMS marketing program, chief among them being that an expert will help you skip a costly and timely “trial and error” phase. An SMS specialist will be familiar with the many laws that regulate text message marketing, and make sure that you stay compliant and follow best practices.

An expert will also know how to avoid one of the worst outcomes in direct marketing: burning a list of contacts, and losing access to your audience.

Finally, there are a multitude of softwares that you could add to your stack, and thousands of ways you could go about structuring your program. An expert can help you choose the right software for your organization’s needs, and gauge your team’s bandwidth in order to launch an ROI positive program that you can sustain.

The first step in your SMS marketing strategy will be to build your contact list. Whether you will be doing peer to peer marketing, or opt-in marketing, there are many ways to do this.

Once you have set-up tactics and gathering points for collecting phone numbers, we’ll be able to start engaging your audience.

Customers who opt-into your text messages will be glad to hear from you, provided your content is helpful, personable, and timely. That being said, there is always a chance that someone doesn’t want to get your messages. If that’s the case, they will let you know pretty quickly, and you’ll be able to concentrate on communicating with an audience who is ready to engage with your brand!

While email marketing can yield amazing results, every text message you send will have a far better chance of reaching their target than any email campaign. For example, while emails have an average open rate of 15 to 20%, text messages have an open rate of up to 98%.

This is also why most email marketing softwares charges you a fee based on the size of your database, while SMS marketing is priced by the actual text message. When done right, SMS marketing is the most efficient and cost-effective ways to reach your audience, and drive them to action.

Even if you’re broadcast text-messaging, it’s completely possible to divide your sends into batches, and time them in a way that you’ll be able to handle the replies. We’ve worked with organizations big and small, and will be able to gauge the volume and frequency of your sends that correspond to your bandwidth.