How the NEA keeps members engaged with varied content
Increasing the lifetime value of a donor or community member is far more important than maximizing the one-time revenue capability of any given channel.
Using SMS as real time how-to guide for accessing student debt relief
A look at how the NEA used SMS to guide their audience through a complex application process.
SMS segmentation to create big moments
How the National Education Association leveraged texting for teacher appreciation week.
Activating a community during a national crisis
How the National Education Campaign grew their subscriber list by 200% in one year.